
At William Paterson University, mornings often starts with students rushing across campus, backpacks slung over one shoulder, and a line forming at Einstein Bros. Bagels.
The campus bagel shop has become more than just a place to grab breakfast, it’s the unofficial hub for coffee, conversation, and the caffeine that powers daily student life.
Einstein Bros. is open at 7:30 a.m. and by the time the first wave of classes begins at 8 a.m., the line can already stretch toward the hallway.
For many students, it has become the first stop of the day, providing the energy to get through lectures, practices, and study sessions.
The Classics
Among the wide variety of options, some drinks stand out as reliable favorites. Freshly brewed coffee, served hot or iced, remains stable and is available in flavors like class roast, vanilla, or caramel.
Cold brew is another great choice, especially for students who want a smoother, stronger coffee to kick off their day. These drinks are simple, straightforward options that never go out of style.
Sweet Favorites and Seasonal Orders
For those who like a little more indulgence, signature espresso-drinks are popular. The Caramel High Rise and Vanilla Latte are among the most recognizable orders, offering the right balance of caffeine and sweetness.
During cooler months, students often turn to seasonal favorites like pumpkin spice or holiday mochas, which bring variety to the routine and a little festive spirit to campus mornings.
Specialty Choices
Beyond the classics and the sweet staples, Einstein Bros. also serves cappuccinos, mochas, and white mochas, which appeal to students looking for a creamier or more decadent drink. These options may not be as common as brewed coffee or lattes, but they provide an alternative for anyone who wants to change up their usual order. Frozen blended versions of these drinks are also available, giving students a refreshing option on warmer days.
A Campus Staple
Einstein Bros. Bagels are more than just a coffee stop; it has become part of campus culture. It serves as a convenient break between classes, a place to meet friends before lectures, or a stop to recharge before heading to the library.
Coffee from Einstein’s has, in many ways, become a symbol of the student experience at William Paterson, something that connects students across different majors and class years.
The Verdict
While there is no single order that defines the campus, certain drinks stand out for their popularity. Vanilla lattes, caramel espresso drinks like the Caramel High Rise, and cold brews are consistently among the top choices, while brewed coffee and cappuccinos maintain a steady following. No matter the order, Einstein Bros. Bagels play an essential role in fueling students throughout the semester.
As assignments build and exams approach, the line at Einstein’s is unlikely to shrink. Coffee has become more than just a beverage at William Paterson, it’s a daily tradition, and for many, an essential part of surviving college.